Related Rule
Practice Relating to Rule 34. Journalists
Switzerland’s Regulation on Legal Bases for Conduct during an Engagement (2005) states: “Accredited journalists are protected as civilians. They must be able to prove their identity and obey the instructions given by armed forces personnel, who act in accordance with the directives on dealing with media representatives, which are issued specifically for each operation”. 
Switzerland, Bases légales du comportement à l’engagement (BCE), Règlement 51.007/IVf, Swiss Army, issued based on Article 10 of the Ordinance on the Organization of the Federal Department for Defence, Civil Protection and Sports of 7 March 2003, entry into force on 1 July 2005, § 200.
Switzerland’s ABC of International Humanitarian Law (2009) states:
Up to 1949, international humanitarian law protected the wounded, sick, shipwrecked and imprisoned members of the armed forces. The Geneva Conventions of 1949 extended protection in time of war to the civilian population. The Additional Protocols of 1977 increased the degree of protection and extended it by means of special regulations to specific categories of civilians (Women, Children, Refugees, Journalists).
With the exception of war correspondents accompanying armed forces, journalists are considered as Civilians and are protected as such. The [1977] First Additional Protocol to the Geneva Conventions of 1949 gives specific protection to journalists and provides that they can obtain an identity card. 
Switzerland, Federal Department of Foreign Affairs, ABC of International Humanitarian Law, 2009, pp. 12 and 29.
In 2010, in response to a motion by a member of the National Council, Switzerland’s Federal Council wrote:
Switzerland recognizes the importance of protecting journalists in areas of conflict, and is deeply concerned about the increase in acts of violence against local and international journalists. …
Switzerland is committed to better respect for international humanitarian law. At the 30th International Conference of the Red Cross and Red Crescent in 2007 it pledged to take measures to reinforce the implementation of international humanitarian law applicable to journalists. Switzerland engages in multilateral fora, such as the Human Rights Council, and through bilateral representations or press releases to condemn violations of the law committed against journalists.
Recognizing that the implementation, on the ground, of the protection granted to journalists remains largely insufficient, Switzerland welcomes all initiatives aimed at strengthening the application of the existing rules and at improving respect for their obligations by the different parties to an armed conflict. Indeed, Switzerland is convinced that the too-numerous violations of international law committed against journalists are not due to insufficient norms but to a lack of respect for the law by the actors in armed conflicts and those who influence their behaviour. …
The Federal Council considers that the elaboration of a Convention is not an adequate means of improving the protection of journalists. However, consultations with governments and experts, in close collaboration with other States and the ICRC, to identify and clarify the different options available to the international community, including an international meeting on this topic, may prove judicious. In that regard, one can mention that the Human Rights Council has decided to hold a panel discussion on the protection of journalists in time of armed conflicts at its 14th session in June 2010. 
Switzerland, National Council, Response by the Federal Council to Motion No. 10.3040, 12 May 2010, p. 2.
In 2013, in a statement before the UN Security Council during a debate on the protection of journalists in armed conflict, the permanent representative of Switzerland stated:
Switzerland recalls that journalists engaged in dangerous professional missions in areas of armed conflict are civilians and shall not be the object of attacks, unless and for such time as they are directly participating in hostilities. I should also like to recall the importance of [UN Security Council resolution] S/RES/1738 (2006), which calls on States to prevent attacks on journalists and recalls the importance of protective legal instruments such as the [1977] additional protocols to the [1949] Geneva Conventions.
Impunity, … , is seen as the major cause of continuous attacks on journalists. …
… Not only do journalists have the right to be protected, but the conduct of investigations into crimes of violence against them must also be conducted promptly, impartially and effectively. 
Switzerland, Statement by the permanent representative of Switzerland during a UN Security Council debate on the protection of journalists, UN Doc. S/PV.7003, 17 July 2013.